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Allow us to introduce ourselves

Don’t you feel like it’s about time that we got to know each other a bit better? Same. We think that we should talk more, and not just because we’re certain that we’d really get along with all you smart, funny, brilliant women who are out there wearing our clothes. We’re really proud of everything we’re achieving and we’ve decided that it’s worth shouting about it – and, seeing as today is Earth Day, this seemed like the perfect moment to start.
So, what do you need to know about us? If you’re here there’s a good chance you’ve already clocked that we make beautiful, considered clothes that make you look and feel incredible. Which is obviously crucial – but it’s how we go about it that really sets us apart. We’re on a mission to completely change and disrupt the fashion industry and prove that you can build a stellar, affordable wardrobe without causing enormous damage to the environment. We take our responsibilities incredibly seriously: we use recycled or organic materials where we can, minimise waste – we’re always coming up with new and creative ways to transform our off-cuts into something you’ll want to wear - and we only work with responsible factories and suppliers who look after the communities and ecosystems around them. 


Our clothes are built to last, too: our timeless shapes and playful prints are designed to be treasured and worn by you on repeat, indefinitely. But we’ve also thought through what will happen to them once you’ve loved them beyond repair, so we use sole fabrics and as few trims as we can to make them as easy to recycle as possible. Most importantly, though? We’re constantly learning, innovating and trying to do better. And this is where we’re going to tell you all about it. We have big plans for the coming weeks and months: we’re going to give you a behind-the-scenes look at our world and the people in it, explain why we’re so passionate about sustainability – and why you should care, too - and we’ll also share interviews with incredible people who inspire us as well as expert how-to-wear advice. Welcome to OUR WORLD.